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The Salesforce Marketing-Cloud-Administrator exam consists of 60 multiple choice and multiple select questions, and candidates have 90 minutes to complete it. Marketing-Cloud-Administrator exam is administered by the Salesforce certification program, and candidates must register and pay a fee to take the exam. Marketing-Cloud-Administrator exam is intended for individuals who have experience working with the Salesforce Marketing Cloud platform and are seeking to demonstrate their proficiency and expertise in the area of marketing automation.

To become a certified Salesforce Marketing Cloud Administrator, candidates must pass the Marketing-Cloud-Administrator Exam, which comprises 60 multiple-choice questions that must be answered within 105 minutes. Marketing-Cloud-Administrator exam covers various topics, such as email marketing best practices, data management, campaign automation, analytics, and customer journey mapping. Successful candidates will receive a certification that is valid for two years, after which they must retake the exam to maintain their certification.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q88-Q93):

NEW QUESTION # 88
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A. Subscriber ID
B. Application ID
C. Product Code
D. Email Address
E. Name

Answer: A,B,C

Explanation:
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
* A. Product Code: Identifies a product without revealing customer identity.
* B. Application ID: An internal reference that does not disclose personal details.
* C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.

NEW QUESTION # 89
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?

A. Feature Settings
B. Data Management
C. Security
D. Company Settings

Answer: B

NEW QUESTION # 90
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A. All of NTO's accounts should be on the same stack
B. Pre-warmed IP address can be purchased from Salesforce
C. Send volume is large enough to maintain a positive or neutral reputation
D. Length of time needed to pause sending is greater than one month

Answer: A,C

Explanation:
Explanation
To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following:
All of NTO's accounts should be on the same stack1. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack1.
Send volume is large enough to maintain a positive or neutral reputation2. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with ISPs2. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO's emails2. The other options are incorrect because:
Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending2.
Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address

NEW QUESTION # 91
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A. Subscriber Key
B. Contact ID
C. Data Extensions
D. Member Record

Answer: A

Explanation:
Explanation
Subscriber Key is the component that should be discussed with the customer to allow for this use case.
Subscriber Key is a unique identifier for each subscriber in Marketing Cloud that can be different from the email address. Subscriber Key allows for multiple records to share the same email address but have different subscriber attributes and preferences

NEW QUESTION # 92
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A. Messages can be sent to Contacts, Leads, and Person Accounts.
B. A journey can be connected to one or more Campaigns.
C. Business users can select any email at time of send.
D. The DM administrator Profile is required to access Distributed Marketing.
E. Default options can be set up for the greeting in the email.

Answer: A,B,C

NEW QUESTION # 93
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